How To Tell Your Company’s Story Through Copywriting

Copywriting is a term that is often bandied about among digital marketing teams and companies, but what does it actually mean? Put simply, the art of copywriting is a style of writing which aims to promote or advertise a product or service. It is targeted towards customers to get them to engage with a company and what they sell, and influence them to buy from your business.

Copywriting is an important way to get your company’s story out into the market – what makes your company unique and special, and what is the Unique Selling Point (USP) that will draw in customers over your competitors? Good copywriting brings this out in a clear and concise way to your potential customers.

However, writing flattering things about a company isn’t the be all and end all of copywriting – otherwise, anyone can do it! The most effective copywriting takes into account other facets of digital media marketing in order to maximize the reach and selling potential of your business.

A great example is how copywriting combines with Search Engine Optimization, or SEO. SEO is a marketing strategy that makes your company’s website appear higher on search engine results when customers search the web. Copywriting should include reference terms which connect directly with your business. For example, if you sell tennis shoes, your copywriting should include terms such as tennis shoes, tennis, sports, sports shoes etc. This way, when customers search any of these terms, your website appears higher up the list.

At its core, copywriting is designed to communicate with your customer base and audience. It is about influencing not only the brand, but how your brand is perceived by your audience and the wider market. Therefore, using bland copywriting or content copy and pasted from other companies will get you nowhere. For examples of excellent copywriting, see Paseocity or NerdWallet.

Seminole Heights Digital Media in Tampa, FL offers a variety of services in the copywriting space, including copy creation, SEO services, USP identification and strategies, and more. Get in touch with us today and we can develop a personalized marketing plan for you to help your business achieve its goals.