Social media has revolutionized the way companies interact with their customers and the wider public. Gone are the days where ads in the newspaper’s classified section or billboards were the only way to get your product or service noticed by the public.
The power of social media is staggering – in 2017, nearly 87 percent of people in the USA have a social media profile. Worldwide, the total number of social media users is expected to reach nearly 3 billion by 2020. With such a wide potential user base, the opportunity to increase the exposure of your company is huge.
With social media, customers can effectively engage with your business and ask questions directly, while expecting to receive a quick response. Studies often find that a business that responds quickly and effectively can increase customer loyalty and appreciation, and results in good ‘word of mouth’ about the business.
You can also use social media to instantly inform customers about sales and new products as they come to market. Social media pages often include links to your online shopping page and additional contact information. Customers can also post feedback about your products and services so that new customers get an impression of your business. It is important to manage feedback appropriately to avoid negative feedback dominating your social media page.
Social media also affects the way customers perceive your business’s brand. Social media connects you directly to your customers and adds the ‘human’ element to your business. The age and demographic of the customers interacting with your company affects how the wider public views the brand.
Seminole Heights Digital Media in Tampa, FL offers a wide variety of services related to social media marketing, including social media page designs, search engine optimization, blog writing, and developing social media marketing strategies. Get in touch with us today to find out more about how we can help your business to grow.
Seminole Heights Digital Media 