Social media is a phenomenon that has taken the world by storm, and the numbers speak for themselves. Over 80% of Americans have a profile on some form of social media, with that number expected to rise to over 90% in the coming years. Some of the more popular social media networks, such as Facebook, Instagram and Snapchat have tens of millions of views and logins daily.
Social media is the new frontier of digital marketing, enabling new means and methods of customer engagement and collecting marketing data vital for growing a business. Companies that have an active presence on social media are more likely to engage positively with their customer base and develop customer relationships which can last in the long term.
That being said, social media when used inappropriately can be a double edged sword, especially when it comes to negative PR. This is why a robust social media marketing strategy is so important to maximize the rewards from utilizing social media while minimizing the risks.
Seminole Heights Digital Media in Tampa, FL has a team of social media-savvy marketers who understand the changing nature of the social media space and can create a marketing strategy to give your business a significant boost.
Get in touch with Seminole Heights Digital Media today so we can design a personalized digital marketing plan for your business needs.
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